Grocery Technology

The First-Ever Amazon Fresh Grocery Store Is Opening In California

Photo courtesy of Amazon Fresh

Amazon has announced that California will be the home of its first-ever Amazon Fresh Grocery Store.

Located in Woodland Hills, CA, the Fresh Store is the first of many models that will feature Amazon Fresh produce and grocery items offered at a lower price point than traditional supermarkets.

Photo courtesy of Amazon Fresh

Convenient store features include Alexa Shoppings lists, which customers can access through their Amazon app while they’re inside the store. Alexa will help them navigate the aisles to find what they need.

There will also be a Dash Cart Lane, which expedites the checkout process using computer vision algorithms and sensor fusion to identify the items in your cart and charge your account accordingly. It’s kind of like Amazon Go in shopping cart form.

Photo courtesy of Amazon Fresh

Customers can also schedule in-store pickups, something that’s been exceptionally preferred while folks are currently minimizing time out in public spaces during this pandemic.

Set to open in a few weeks, Amazon Fresh has already invited a select group of customers to test out the new grocery storefront ahead of the grand opening.

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Amazon Now Delivering Your Groceries For FREE

It was only a matter of time before Amazon tried to take a stranglehold on the recent grocery delivery trend, and they just made a move that other grocery outlets would have to think long and hard before even considering.

Amazon is now adding free “Ultrafast” grocery delivery for its Prime members.

The “Ultrafast” perk, which promises 2-hour grocery delivery from Amazon “Fresh” or a Whole Foods Market, used to have a $14.99/month fee attached to it.

That means if you’re trying to grab a carton of eggs, some fresh seafood, or even just snacks, you can do so on Amazon without worrying about paying an additional delivery fee.

Big player supermarkets that offer delivery, currently do so with fees attached, so Amazon’s ability to forego the extra cost offers consumer a potentially more cost effective alternative when doing their online grocery shopping.

As of now, the delivery is only available in a little over 2,000 U.S. cities and towns, but based on location, Amazon will let you know if you are within the eligible distance for their grocery delivery service.

For those unfamiliar with Amazon Prime, it is subscription-based membership that not only provides 2-day shipping on orders, but access to perks such as Amazon Prime Video (Their Netflix equivalent), Amazon Drive (for file storage), and now this free grocery delivery perk.

From the moment Amazon bought Whole Foods in 2017, you kind of knew they were going to turn the grocery industry on its head, and it has been evident with huge supermarkets such as Walmart and Kroger joining the online grocery delivery train of late.

It is likely Amazon is just getting started, so sit back and watch as they slowly continue their goal of world domination.


AmazonFresh Delivers Your Local Food, Poses Serious Threat to Grocers

Amazon Fresh

When it comes to keeping up with our fast-paced culture, convenience is key. This is particularly true with everyday tasks like grocery shopping. See, sometimes just making the trip to buy your daily diet of Swedish Fish, Hot Cheetos and Vitamin Water (gotta keep it healthy, yo) can be a big pain. Lucky for us, the folks over at Amazon have offered us a handy solution: AmazonFresh.

Via AmazonFresh’s site or mobile app, customers can browse and buy groceries and home essentials, plus the usual products like books and tech gadgets, all with the tap of your finger. The service even includes deliveries from local markets, bakeries and restaurants.

At the moment, the service is only available for the Los Angeles and Seattle area. In the meantime, grocery stores should watch out for this online competition looming on the horizon. The concept of being able to order groceries from the comfort of one’s home is not one to be taken lightly, especially when presented in a simplified, appealing fashion. Check out a peek of the “grocery aisle” below to see what we mean.


Excuse us while we hole up in the office eating Hot Cheetos, watching Netflix and never seeing the light of day again. Thanks, Amazon.

PicThx AmazonFresh