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Iconic Alcohol Brands Re-imagined As Milk Cartons

German designer and subsequent foodie visionary Jorn has taken iconic alcoholic brands and reimagined them as milk cartons. The question he poses his audience is (roughly translated), “How would products of great brands of alcoholic spirits look like, if they were packed in cartons instead of their prominent beverage bottles?” The question posed is poignant, and Jorn’s execution is clean and fun, materializing the actual idea into three beautifully delivered samples.

Of course, we’re completely disregarding the logistics involved with actually having alcohol in cartons for extended periods of time, but let’s bask in the glory of the now: