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Alcohol Drinks Technology

Uber Buys Alcohol E-Commerce Giant Drizly For $1.1 Billion

Photo: Robert Anasch // Unsplash and NYC Russ // Shutterstock

Uber has already established itself as a delivery and transport titan with its ridesharing and UberEats apps. It’s now going big in the alcohol space, as a new partnership poises it to become the largest alcohol delivery service in the country.

The tech behemoth just bought Drizly, an e-commerce drinks platform once known as the “Amazon of Alcohol,” for $1.1 billion. According to a press release, this deal will include the integration of Drizly onto the UberEats app, although Drizly’s independent app will also remain operational.

Uber will also begin to introduce perks and deals through Drizly once their purchase officially closes, which is expected to happen by the middle of 2021.

By acquiring Drizly, Uber is shaping itself as one of the kingpins in the food delivery oligarchy. They also own Postmates, meaning that DoorDash, Grubhub, and other delivery players are facing massive competition that just got a whole lot bigger.

It’s also unclear what this will mean for delivery drivers on both platforms. Uber did increase fees on its customers now that California has Prop 22 enacted, so we’ll have to see see if Drizly’s acquisition will result in a similar change for the alcohol app.

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Pizza Hut Launches Alcohol Delivery Test, Plans To Expand Service Nationwide

With restaurant chains like TGI Fridays getting into the alcohol delivery business, it was only a matter of time before the service expanded into fast food and the pizza industry. A Pizza Hut alcohol delivery test just launched today, and fans can look forward to seeing that program spread to the rest of the nation soon.

pizza hut alcohol delivery

Photo courtesy of Stacy Lynn Bourgeois, Director of Brand Marketing, Pizza Hut

The Pizza Hut alcohol delivery test will begin in Phoenix starting today, where customers can order six packs of Budweiser, Bud Light, Shock Top, or Kilt Lifter (a local beer out of Four Peaks Brewing in Tempe, AZ). The bottles will arrive in a custom cooler that keeps them chill until they arrive at their final destination. No additional charges or fees will be associated with this service, according to Pizza Hut.

Pizza Hut already offers alcohol within 1,726 of its own stores, roughly a fifth of its 7,500+ USA locations. That helps the pizza giant smoothly transition into delivering booze, since it can eliminate third-party vendors and integrate the service into an already existent system.

As the pizza purveyor looks to grow its alcohol delivery program, it will look to add local beers to its lineup, as demonstrated with the addition of Kilt Lifter in Phoenix. Pizza Hut will also look to add wine in January, with both single-serve and full-bottle options up for consideration. The chain also will be expanding its current booze program “quickly,” with plans to add liquor licenses to even more locations as soon as possible based on the requirements of each market.

The new Pizza Hut alcohol delivery program makes it the first major pizza industry player to offer the service in the US, which should help give it a new advantage against Domino’s in the ongoing battle for America’s top pizza chain. Domino’s has previously offered a similar service in the UK, however, so it may leverage that experience soon to compete against Pizza Hut’s new service stateside.