Matthew McConaughey lives the life. He’s a leading man on the big screen and in recent years has began lending his signature Southern drawl to pitch cars (you know the commercials) and now bourbon.
Wild Turkey Bourbon, who made McConaughey a Creative Director last year, had him star and direct their latest commercial.
A continuation of its “It’ll Find You” global marketing campaign, the spot follows McConaughey as he strolls down a street with a bottle of Wild Turkey (obviously). At every turn he hears a familiar song — one he can’t get out of his head. Finally, he comes to two chairs in front of a fire and there beside him sits Davie, the musician whose song “Testify” has been playing throughout. Throughout the spot, McConaughey narrates: “We didn’t set out to make a hit, we just sang our song. Real bourbon, no apologies. Wild Turkey. It’ll find you.” Well, alright, alright.
“This new TV spot demonstrates the cool ease and authenticity of this brand,” said McConaughey via a statement. “I met Wild Turkey’s Master Distillers Jimmy and Eddie Russell years ago, and I immediately knew something was special about this brand – they’re not afraid to do things the right way, even if that’s not the easiest way, never changing the formula to follow consumer trends. And if you live your life with the same principles, Wild Turkey will find you.”
Wild Turkey found McConaughey a few years ago upon his first visit to their Kentucky distillery where he was introduced to the Russells, the Kentucky Bourbon Hall of Fame father and son Master Distiller team who have worked at the Wild Turkey Distillery for nearly 100 years collectively.