Food Festivals Sweets What's New

Afters Ice Cream is Now Serving Tapatio Flavored Sorbet

This week, on September 15th, The Hundreds and DoorDash will be hosting the Family Style Food Fest, an event that pairs the streetwear community and with lauded restaurants to create a brand new food experience centered around community. However, one of the most appealing options isn’t coming from a streetwear designer, it’s coming from one of the most dependable sauce brands on the market, Tapatio, and Orange County’s own Afters Ice Cream.

The two will be rolling out a special collaboration flavor, made by infusing Tapatio into Afters’ mango sorbet. To give it some extra punch, they’ve added a Tapatio swirl. Then, they drizzle a good amount of Tapatio on top and dust it with a layer of Tajin, the popular Mexican seasoning powder.

While this may seem overwhelming on paper, the flavor combination is surprisingly mellow. The Tapatio doesn’t overpower the mango, it only adds some heat that’s immediately cooled off by the sorbet. The result is a sweet and spicy treat akin to a mangonada. All it needs is the Flautirriko.

If you want to try this late summer treat, but can’t make it to Los Angeles next Sunday, the flavor will be available at all Afters locations for a limited amount of time. 

The Katchup

How ‘Afters’ Carefully Brought Prestige To Ice Cream [THE KATCHUP PODCAST]

[UPDATE] Afters’ revenue numbers were updated to a more accurate figure. 

Ice cream has always been an essential part of the dessert game, but while shops like Baskin-Robbins and Cold Stone Creamery had their times of popularity, the last five years have been dominated by a boutique-style shop called Afters Ice Cream.

With 26 shops sprinkled around Southern California, Afters Ice Cream brought in revenue of over $50 million to date since opening their doors, but more importantly, created a culture where their ice cream was desired by all, with people traveling from far and wide to get it.

Similar to sneaker culture, their very first location in Fountain Valley, California, and every location thereafter, regularly saw people wait in line for up to four hours to try their famous and innovative Milky Bun, an ice cream donut sandwich hybrid that was the perfect vehicle for success.

We got a chance to Katchup with Afters co-founder Scott Nghiem, AKA Scott Afters, as he gave us a look at how the popular ice cream company came to be, the challenges he faced, and the carefully executed ideas that helped turn an ice cream shop into a pop culture phenomenon.

Be sure to catch new episodes of The Katchup Podcast every Wednesday on iTunes, Podbean, SoundCloud, and Stitcher.

Here are some edited excerpts from The Katchup Podcast with Scott Afters below:

Getting ahead of the food wave, and making things happen (19:04):

“When the Cronut came out, I was like, ‘Dude, this is the time.’ The Cronut was very pioneering, for sure. And obviously the food trucks were very pioneering, you know, the Kogi truck. I just knew that this is the time. If I’m going to do dessert, it needs to be right now. All these news channels were just waiting for the next big thing. All of a sudden, it was Afters ice cream and the Milky Bun.”

Resurrecting a Dying Ice Cream Industry (28:00):

“Ice cream has been dead in the industry for a long time. It was all yogurt at that time. And for us to utilize the potential of social media at that time, and bring it to mainstream, where people saw, ‘You know what? No. 1, this is run by young people, obviously. Two: Ice cream is back all of a sudden, because it’s hip, it’s trendy, it’s cool.’ People needed something to Instagram.”

Why Stuff a Donut with Ice Cream? (37:09):

“The Milky Bun started existing when I was really trying to think of something that would make people want more than just ice cream. At that point I was like, ‘Dude, we need to come up with something next level.’ And then, when looking for other ice cream sandwich alternatives, I literally was driving around the neighborhood… saw a Winchell’s, and said, ‘That’s it!’ I put it together, we tried it, and it was like, ‘Dude, this is fire. What ended up happening, the psychology behind it, was it sparked interest in your mind.”

The Image of Being Successful (1:10:00):

“You don’t need to have a flashy image. You don’t need to have nice cars to show that you’re very successful nowadays. The winners will slowly evolve out of that realm, and the guys that are just frontin’ or showing off, their true colors end up showing. For me, that’s what really ticks in my mind. I don’t care about all my cars. Priorities change.”

Film/Television Sweets

Rick and Morty Are Getting Their Own Ice Cream Pop-Up

Rick and Morty fans are currently sitting in a cartoon-less limbo as there has been no official word on when the show returns for a fourth season. In May, Adult Swim announced that the widely popular animated series had been renewed for 70 episodes over an uncertain amount of seasons. Good news for sure, but co-creator Justin Roiland says that fans would be waiting quite a bit for the new season.

In that meantime, diehards of the show will have something sweet to nibble on in the form of an ice cream pop up.

Co-founder of Afters Ice Cream Scott Nghiem joined The Katchup podcast, Thursday, and revealed that the immensely viral ice cream chain will soon be doing a Rick and Morty collaboration.

Nghiem mentions this at the 53:32 mark of the episode.

Those who follow Afters Ice Cream will know that they recently did something similar with Hello Kitty. This pairing of cartoon cat and technicolor ice cream included two limited edition flavors served in an exclusive Hello Kitty cup.

A post shared by Hello Kitty (@hellokitty) on

Following the podcast, Nghiem added that the collaboration will include both in-store installations and Rick and Morty-themed merchandise. He also reveals that the Pasadena location of Afters Ice Cream will have an exclusive experience center and flavor based on a dimension-hopping alcoholic scientist and his overly anxious grandson.

This fan-made video of Rick and Morty describing the pleasures of ice cream sums up our excitement for this collaboration perfectly.

Rick and Morty lovers can expect the pop-up collaboration to arrive sometime within the next three months. Wonder if any of the new flavors will involve pickles or Szechuan Sauce?

FOODBEAST Hit-Or-Miss Video

How To Improve Your Food Instagram

So you want to be a food blogger with a cool Instagram and a ton of followers? Cool. Get in line. There’s hundreds, if not thousands of new food blogs and food-based Instagram accounts popping up on the daily. Standing out from the rest of the fray is high-key goals AF if you have plans of succeeding.

But fear not, we’ve gathered some top notch intel from the industry’s best of the best. Thanks to crucial advice from successful food bloggers and Instagrammers like The Naughty Fork, Try It Or Diet, The Vulgar Chef, Stir and Style, and Cheat Day Eats, we’ve put together a quick video that drops gems of knowledge and truth on y’all aspiring foodies.

So pay attention and take notes, unless you are about living that struggle IG life.


These Are Coachella’s Three Most Popular Places To Eat

The first weekend of Coachella 2016 was a success as folks drank, listened to live music and ate. So what was the most popular spot to chow down at the music festival? Our peeps at Twitter sent over some data that shows what was hot this past weekend.

Over the three-day Weekend One, more than 3.8 million Tweets were about Coachella. So at such a massive event, what could possibly be the most popular things to eat?

These three food spots were the most talked about vendors this past weekend.


A photo posted by Hinterland LA (@hinterland_la) on

Based in Santa Monica, this spot features “Coastal New American” style cuisine. We hear their shrimp grits were AMAZING. 

Afters Ice Cream

Afters ice cream vibes at @coachella | 📷: @kiana.krolik

A photo posted by Afters Ice Cream | 12pm-12am (@aftersicecream) on

Orange County’s very own Afters Ice Cream drew massive lines at the music festival. Their signature item is a fresh donut stuffed with sweet sticky ice cream.

Blue Bottle

We’re back in the desert! See you tomorrow #Coachella.

A photo posted by bluebottlela (@bluebottlela) on

At a place like Coachella, you’re probably not going to want to sleep. That’s where Blue Bottle comes in. Caffeine boosts for all.

You can also check out our exclusive look at 10 of the most Tweeted food phrases during Coachella’s Weekend one.

Cover Photo: Coachella Facebook