Categories
Alcohol Drinks Feel Good News Toasty

Crown Royal Want Football Fans To “Hydrate Generously” For A Noble Cause

“Hydrate Generously,” the newest platform from Crown Royal, is encouraging football fans to drink responsibly on game day by reinforcing the importance of always drinking in moderation and hydrating between drinks.

The whiskey brand recently debuted its “Hydrate Generously” campaign with a nationally televised 30-second advertisement introducing the Water B.O.Y.S. (Beverage Offsetters at Your Service), Crown Royal’s real-life squad of hydration specialists who tackle the important job of reminding fans and spectators to moderate their game day consumption and drink water between drinks – at the tailgate, in the bar and in the stands.

https://youtu.be/6bfir5zQ33Y

“Pro football is America’s favorite sport, the most-viewed programming on TV and one of the top occasions for responsible consumption of alcoholic beverages,” said Sophie Kelly, Senior Vice President of North American Whiskeys at Diageo. “With so many fans paying attention, we saw an opportunity to do something that no brand has done before and take our longstanding social responsibility commitment to the masses, reminding fans to celebrate in moderation in a way that’s rooted in the energy, spirit and intensity of the game itself.”

Crown Royal will further elevate “Hydrate Generously” through a partnership with Waterboys.org, a charitable organization within the Chris Long Foundation. To date, the organization has funded 24 life-sustaining water wells for East African communities. Crown Royal will help fund the organization’s 25th and 26th wells by donating $45,000 to kick off the season, and by rallying fans to help raise another $45,000 by donating one dollar for every use of #HydrateGenerously and for every bottle distributed by the Crown Royal Water B.O.Y.S. throughout the season. This upholds the brand’s long-standing commitment to charitable initiatives, with in-kind and monetary donations totaling more than $1 million since 2010.

“We are honored to partner with Crown Royal on the ‘Hydrate Generously’ campaign to bring clean water to communities in desperate need,” said Waterboys director Nicole Woodie. “This partnership exemplifies the uniting power of sports by drawing football fans together to get two more Waterboys wells funded and impact the lives of over 10,000 people. We hope when fans drink responsibly they will also be inspired to live generously by getting involved with the Waterboys’ mission.”

The “Hydrate Generously” initiative will also feature squads of real-life Water B.O.Y.S. distributing water at stadiums, tailgates, sports bars and in rideshare vehicles throughout the season.

The “Hydrate Generously” initiative is part of Crown Royal’s ongoing “Live Generously and Life Will Treat You Royally” platform – which views a generous life as a life well-lived and committed to inspiring generosity in all of its forms. All activations and communications reinforce the message that a magnanimous approach to life is ultimately the most rewarding.

Categories
Alcohol Animals Feel Good News Toasty

Amarula Liqueur Is An Alcohol Company Donating Sales To Help Save African Elephants

Amarula, a South African cream liqueur, will donate $1 for every bottle sold in the United States to the non-profit organization, WildlifeDIRECT. The funds will support WildlifeDIRECT’s on-the-ground conservation efforts to protect African elephants.

The $1 donation per bottle component is one of many initiatives for the brand’s new global campaign, “Don’t Let Them Disappear,” which is aimed to raise awareness around the plight of the African elephant. The new campaign serves as a continuation of Amarula and WildlifeDIRECT’s ongoing partnership to help save African elephants.

Amarula and WildlifeDIRECT debuted the “Don’t Let Them Disappear” campaign on World Elephant Day (August 12), with an installation in NYC’s Union Square titled, “The Disappearing Elephant.” The public was invited to witness a life-sized ice sculpture of an African elephant melt in the summer heat, symbolizing the alarming rate at which the African elephant population is disappearing at the hands of poachers.

“We’re honored to continue partnering with WildlifeDIRECT on this crucially important initiative,” states JC Iglesias, Vice President of Marketing at Terlato Distell Artisan Spirits. “African elephants could literally disappear from the wild during our lifetime. We hope our efforts will help spread global awareness on the poaching crisis and have a significant impact on WildlifeDIRECT’s work to protect this keystone species.”

Amarula is the only cream liqueur which uses real Marula fruit as its base spirit, which are harvested from Marula trees that grow wild and uncultivated in the subequatorial regions of Africa — the only place on the entire planet where they grow. The trees bear their fruit just once a year at the end of Africa’s summer, where its scent attracts the elephants from the surrounding areas to come feast on the fruit.

Categories
Hit-Or-Miss

Giraffes: Africa’s Venison, Eaten to Oblivion

giraffe-featured

Giraffes are considered as much on their way out as they are overpopulated. It really just depends who you ask and where. While the animal’s deemed a deer-like nuisance in some areas of Africa, giraffes are being taken to the cleaners by “a silent extinction,” according to the Director of the Giraffe Conservation Foundation, Dr. Julian Fennessy.

“They produce a hell of a lot of meat,” says Fennessy, who holds the very rare title of world’s only full-time giraffe conservationist. “They are relatively easy to hunt, so you can see the attraction, but unless something is done to stop this and quickly we will have a bad situation on our hands.”

That bad situation is in progress. Africa’s giraffe population has plummeted roughly 40 percent in the last 15 years, dropping from 140,000 to 80,000. The reason is no surprise, as it seems to be the cause of species extinction: excessive hunting/poaching and loss of its natural habitat.

Described as “intensely flavored lean meat” by Montana-based Giraffe-meat company Giraffine, the dinosaur-necked creature is sometimes thought of as Africa’s venison and has been known to taste like a more tender version of horse meat. A single giraffe can produce up to 660 pounds of meat, though it’s considered illegal in many African nations.

1392648585_0de7121a51_b

Sadly, there’s exactly not a grand chance things are going to suddenly turn around, as Dr. Noelle Kumpel of the Zoological Society of London points out, citing poverty and lower-class displacement.

“This is really about the issue of food security,” she says. “When people are hungry, they will eat whatever is available.”

Kumpel also points out that giraffes prominence in zoos has misled western culture, so a tremendous lack of conservation effort has been made.

“Giraffe face the same problems that other wildlife species do,” says Fennessy. “It’s just that they’ve been overlooked.”

Categories
Recipes

This is How Every Continent Serves Corn on the Cob

grilled-corn-around-the-world

A versatile and hardy plant, corn can be found on every continent except Antarctica (hmph). The golden kernels offer endless possibilities, from a simple grilled treat doused in lemon and pepper to cheesecake popcorn.

This time around, this tasty graphic decided to take things through the lens of continental food porn and combined 6 different recipes onto one corn on the cob. The visual below takes a playful approach to beloved ingredients — Sriracha, Greek yogurt, goat cheese etc. — and offers quick, slathery spreads for grilled corn. Peek the refreshing lime-avocado crema and quesco fresco, then dive deep into that recipe for maple bourbon butter folded with crumbled bacon. We know you’ve been eyeing that the entire time.

If you’re feeling particularly lazy, however, you can always skip the first step and shamelessly nuke ’em:

corn-infographic

Sunshine Sweet & Column Five

Categories
Products

The ‘Wonderbag’ May Soon Replace Your Beloved Slow Cooker

wonderbag

Crock Pots may soon have some competition in the slow cooking game thanks to Wonderbag. The cleverly named invention is indeed a wonder as its insulated design allows food to safely continue cooking without the need for additional energy. The process is extremely easy and also helps alleviate that nagging in the back of your mind. Y’know, the one when you knowingly leave an appliance plugged in for 8 hours to cook while you’re at work.

As seen in the image above, all you have to do is bring your started recipe to a rolling boil for as little as 5 minutes [sometimes longer for meat recipes] and seal it with a lid. Turn off your stove and transfer your hot pot to the Wonderbag. Let it stand for the required amount of time to ensure cooking is completed. Once your dish is ready just open the Wonderbag and uncover your pot lid to find your recipe piping hot ready for immediate consumption. Don’t worry about your dish being questionable, because of the Wonderbag’s insulation your food can be safely kept within its warm walls for up to 12 hours without it falling to an unsafe temperature. Recipes that can be made in this innovative creation include everything from more complex curries and stews, to something as easy as oatmeal. Aside from heating the Wonderbag can also keep your favorite drinks and food cold for up to 12 hours.

Because the Wonderbag is cordless and doesn’t require any power, it’s perfect for use nearly anywhere. Sarah Collins, creator and founder of Wonderbag originally developed her invention as a means to conserve cooking energy in developing nations such as her native South Africa. Besides saving energy the Wonderbag helps to reduce carbon emissions as well as wasted food from burnt pots. It also saves water, less evaporation occurs while insulated and reduces fuel usage by nearly 30 percent.

Wonderbag is now available in the U.S. for $50 via Amazon. For every Wonderbag sold in the U.S. a Wonderbag will be donated to a family in need in Africa. For more information on the Wonderbag peep the YouTube video below.

H/T HuffPo + PicThx Wonderbag

Categories
Hit-Or-Miss

Pic of the Day: SHITTO Pepper Sauce

shitto-pepper-sauce

Apparently this is a favorite sauce in Ghana, Africa. The word Shito is the word for pepper in Ghanaian native languages, this particular spicy pepper sauce seems to be a staple in their cuisine. While the sauce’s blend of spices and fish differs depending on the region it’s coming from, it primarily consists of fish oil/vegetable oil, ginger, dried fish/crustaceans, tomatoes, garlic and other spices.