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Hit-Or-Miss

‘Platinum Blonde’ Beer Ads Poke Fun at Blonde Stereotypes

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Stop me if you’ve heard this before: a Pilsner, a Stout and a Honey Blonde all walk into a bar. . .

Hm, didn’t think so. After all, a Honey Blonde hanging out with a Stout? That’s just silly.

Playing into its products’ uniquely humorous etymology, beer brand Platinum Blonde recently released some new print ads that illustrate what a “dumb blonde” might do with a beer, such as putting a whole bottle in a glass and trying to open a bottle cap with a corkscrew.

Playful and clever, the point of the ads is to prove just how “blonde” the beer truly is – “very, very blonde.” Duh, because a brown ale would obviously put mathematical equations on the label and an Irish Red would be gone before you knew it.

Check out the rest of the prints for yourself below:

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H/T + PicThx Design Taxi

Categories
Hit-Or-Miss

Church Gives Away Chick-Fil-A Gift Cards to Married, Heterosexual Couples

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This past Sunday, May 19th, a church located in Ohio offered $25 Chick-fil-A gift cards to every married, “husband and wife” couple. The advertisement (above) promoting this event was posted in a Dayton newspaper and lead with the headline “A Day to Honor Biblical Marriage.”

It should be noted that while the ad does feature Chick-fil-A’s classic logo and mascot, the fast food chain told HuffPo in an email that they did not sponsor the event. The cards were reportedly purchased by a local restaurant and donated to the Cornerstone Baptist Temple.

Still, it’s unfortunate for a company already infamous for their CEO’s anti-gay statements to be connected to a blatantly prejudiced incident. The controversial ad was originally spotted by Reddit user jking191. The post began an intense discussion, with many commenting that the views of any individual Chick-fil-A restaurant does not support the view of the entire company. A valid point, as just last March a location in California offered free meals to gay marriage supporters during a nearby demonstration.

H/T HuffPo + PicThx Reddit

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Hit-Or-Miss

Mountain Dew Receives Backlash for ‘Most Racist Commercial in History’

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One social commentator, Dr. Boyce Watkins, called Pepsi’s latest faux pas “arguably the most racist commercial in history.” The 60-second spot offended online viewers who accused the ad of being racist and misogynist.

The video, which can still be seen on several YouTube channels, depicts a bruised and bloodied woman on crutches. A cop urges her to pick a suspect from a line-up of five African American men, all members of the music group Odd Future, and a goat named “Felicia.” The camera then focuses on Felicia, who warns the woman to “keep your mouth shut” and utters threatening messages such as “snitches get stiches” and “I’m going to get out of here and do you up.” The clip ends when the woman is overcome with fear and leaves the room yelling.

Where’s the tie in to Mountain Dew? Apparently, the woman screaming “I can’t do this, no no no!” and the cop’s “Do it” line reference the soda’s “Dew It” slogan.

The controversial video series, created by Tyler, The Creator, gained popularity when broadcast on Adult Swim. Although, this third segment is definitely the most questionable of the bunch. The ad has since been taken down by PepsiCo, a spokesman for the company emailing Adweek the following apology:

We understand how this video could be perceived by some as offensive, and we apologize to those who were offended. We have removed the video from all Mountain Dew channels and have been informed that Tyler is removing it from his channels as well.

H/T Adweek

Categories
Fast Food

The McDonald’s Parody Ad That Likened Loving Big Macs to Suffering from Depression

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Tell me about the first time you ever went to McDonald’s. Do you remember who was there with you? Do you remember how it made you feel?

According to at least one McDonald’s ad which recently ran in Boston, the answer for some people is probably “f*cking depressed.” The ad featured a distressed woman covering her eyes, along with the copy “You Are Not Alone: Millions of People Love the Big Mac,” and likened the love of the iconic fast food burger to a kind of addiction, encouraging people to call the McDonald’s corporate hotline for help.

Of course, except for anyone who actually does suffer from a debilitating fast food addiction, loving a Big Mac is nothing like having a mental health problem (ahem), which has led the corporation to distance itself from the ad and ask that it be taken down.

AdWeek reports:

“In a statement to Time magazine, Nicole DiNoia, a McDonald’s rep for the Boston area, says the ad was ‘not approved by McDonald’s’ … She adds: ‘We have an approval process in place with our marketing and advertising agencies to ensure that all advertising content is consistent with our brand values. Regrettably, in this incident, that process was not followed. We sincerely apologize for this error.’

In all likelihood, McDonald’s probably did approve the ad only to receive considerable backlash from mental health advocates, after which it decided to throw its design agency under the bus. Or everyone who saw the ad called in to complain about its implications. “Yes I love Big Macs, but I don’t appreciate you suggesting I have a problem. I can stop whenever I want!”

H/T + Picthx Adweek

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Hit-Or-Miss

Grey Poupon Ad Makes A Comeback After 16 Year Hiatus

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In the game of fancy shmancy mustards, there’s one that’s stood the test of time– Grey Poupon. Aside from being a deliciously grainy condiment, the mustard was made pretty famous from its clever campaign ad featuring a snooty (and hilarious) British guy who asks, “Pardon me, would you have any Grey Poupon?” It’s been 16 years since that last aired, but we have some fantastic news: the dijon is back y’all!

A new mustard commercial will premiere this Sunday, February 24th during the Academy Awards, and it’ll follow the same high-class snarky style. All we’ve gotta say is thank the sweet mustard heavens this marketing campaign is back, because more people need to know about the glory of the Poupon.

H/T + Picthx ABC News

Categories
Fast Food

Taco Bell Pulls Ad That Hates On Vegetables

The Taco 12 Pack vs. Veggie Sticks

Taco Bell will be pulling one of its commercials where it basically clowned on “Veggie Guy.”

We all know “Veggie Guy,” he doesn’t know what to bring to the party on gameday, stops by the local supermarket and buys a platter of cold vegetable sticks.

If you’re a sports fan you’ve probably seen this Taco Bell commercial a fair amount of times over the last couple of weeks. The antagonist in the commercial walks into a house with his veggies and the narrator says that bringing veggies is a “Cop out” and “Secretly, people kind of hate you for it.”

Taco Bell got a lot of heat on Twitter for its harsh comedic views on “Veggie Guy” and will be pulling the plug on the ad.

Of course, the Twitter attacks were not without a leader — the Center for Science in the Public Interest, a health advocacy group, led the torrent of complaints.

‘Til then, we’ll see if Taco Bell gets any complaints from its other commercial where it makes fun of the guys who bring cheese and crackers.

Apparently, if you’re not taking Taco Bell tacos to the couchgate party, you’re doing it wrong.

H/T Consumerist

Categories
Hit-Or-Miss

We’re Gonna Pop Some Tabs – 10 Awesome Beer Can Designs

Now that we’ve learned craft beer is on the rise, thanks to Budweiser’s admittance, let’s take a look at an offshoot of the craft beer craze. It’s one thing to drink craft beer; it’s another to drink it out of a can. I love a good beer in a can. It combines the joy of having a beer, with just enough nostalgia to make for a wonderful experience. Drinking beer from a can hearkens back to a past world, an homage to the working class of the 50’s. Or at least that’s what I think while I drink. Paste Magazine recently came out with their 30 best beer can designs. I picked my top ten but you can get the full list here.

 

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10.  Cervecería Sagrada, Mexico: Craft brew meets Mexico in this fantastic masked can.

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9. Westbrook Brewing, South Carolina: Love the type face, and the seemingly hand-typed details.

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8. Santa Fe Brewing Company: Simple design. Geographically relevant. Spot on.

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7. 21st Amendment Brewery, San Francisco: You can never go wrong with putting historical figures at the forefront of your marketing, just ask Lincoln the Vampire Slayer.

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6. Austin Beerworks, Austin: That is one bold A.

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5. 21st Amendment Brewery, San Francisco: Dick Tracy anyone?

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4. Brindle Dog Brewing Company, Florida: Now this is bringing that 50’s nostalgia to plain sight.

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3. Payette Brewing Co, Idaho: If cowboys drank beer in modern saloons, this would be their go-to drink.

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2. Stella Artois: There’s just something about a Stella in red.

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1. Churchkey Can Co., Seattle: Great design, peep the old-school punch top can.

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H/T + PicThx PasteMagazine

Categories
Hit-Or-Miss

Watta Water Keeps It Classy With Ads of Water Bottles Shoved Up Women’s Hoo-Has

Would you buy a water bottle if you knew it had been “coolly” sitting on top of a woman’s vagina?

On second thought, don’t answer that, but whatever you were thinking just might be the reasoning behind Avance WWP’s newest ads for Guatemala’s Agua Watta bottled water company. Meant to promote their “Agua Pura” product, the ads feature paparazzi/TMZ-esque crotch shots of several women getting out of cars, their faces and private areas obscured by text that reads “Cool Water” and the “Watta Agua Pura” bottle itself, respectively.

I mean what.

For the past few days, the internet has been all a-twitter about the arguably offensive ads, with one particularly upset commenter calling them “obscene” and “pornographic”—which is, at least on some level, true. The ads are definitely trashy, they’re potentially degrading and they don’t really seem to make much logical sense, which begs the question, why go with this ad direction at all?

One commenter on Buzzfeed has a possible answer:

“The ad shows a sort of celebrity getting off a car with no style at all, legs spread with no regard she could show the paparazzi the panties or if she wears none,” postulates user SarahDane. “The water covers it all, label says ‘agua pura pero con estilo’ (‘pure water yet with style’) – in the twisted mind of who created this, the purpose was to show some woman (= $$ profit, especially barely dressed) no class, and cover the no-style thing with theyr [sic] ‘stylish’ water…”

Thus far, the debate on the Watta facebook seems to be going the way of Chick-fil-A, with hordes calling foul at the proposed political incorrectness, and many others either supporting them for pissing people off or wishing everyone else would just shut up about it already.

To the last group, I just want to say: sorry, but something this funny is just begging to be shared.

[Via Huffington Post]

What do you guys think about Watta’s paparazzi ads? Hilariously tongue-in-cheek or demeaning and pornographic?