Categories
Fast Food

7-Eleven Testing Deep-Fried Doritos Stuffed with Melted Nacho Cheese

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Anyone who’s ever enjoyed a decent (or hell, even half-decent) crispy, melty mozzarella stick has seen the face of God. Keep your fancy bries and panko breading; no amount of frou-frou ingredients could possibly improve on mozzarella sticks’ pure and utter perfection.

Except, okay, maybe Doritos.

 

The internet woke today to news of a new test product spotted at 7-Elevens in Washington D.C. called “Doritos Loaded.” ‘Net-designated vanguard Kevin Cobb, who tweeted a photo of the snacks as early as January 28th, described them as “nacho cheese Doritos dipped in queso.” A subsequent taste test by Junk Food Guy found the deep-fried triangles to be “almost too crispy. Like, sitting-under-a-heart-lamp-for-too-long crispy.” We ourselves will wait patiently for Dude Foods to teach us how to make our own.

Spokespersons for 7-Eleven have told news sources the product is currently just in its test phases, and it’s too early to discuss it publicly.

It’s not, however, too early for the rest of us to gawk. Spotted some at your local 7-Eleven? Send us your pics @foodbeast or info@foodbeast.com!

Categories
Hit-Or-Miss

7-Eleven Gets Wooden Fruit Baskets and Aims for Millennials with Trader Joe-Esque Makeover

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Yep, the hipster aesthetic is officially dead. For years, we’ve watched corporate logos get ironed out, flashy signage be replaced with adorable handwritten chalkboards. Love distressed wood? Congratulations, here are 500+ restaurants whose tables came all the way from the Himalayas! Best of all, at least half of them are the same corporate chains you already know and love (*cough, McDonald’s, Starbucks).

7-Eleven is just the latest chain to trade in its depressing, cost-efficient white walls and linoleum in favor of something a little “friendlier.” In a series of new concept stores nicknamed “7-Eleven Next Generation,” gone are the logo’s familiar green, red, and orange stripes, the cramped aisles, and (hopefully) the flies in the pastry box. Instead, Ohio-based design firm WD Partners has ushered in a brand new, Trader Joe’s-y vibe to everyone’s favorite convenience store, and even we have to admit, home-store looks goooood.

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Design Taxi reports the redesign is meant to “reposition and rejuvenate” the brand and help it “better capture the millennial and female demographics.”

Which, okay, fine, makes sense. No one liked the gigantic stripes anyway, and picking fruit out of a wooden palette does seem quaint and farmer’s market-y. But maybe it’s still a little too trendy. Makes me miss the days when convenience stores sucked just the right amount to let you go inside willingly, but not want to spend more than five minutes there.

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Luckily, branding blog Brand New reports there isn’t any indication this concept will be rolled out to all 7-Eleven (sorry, 7eleven) locations any time soon — just a few in New York’s Financial District and Chicago. So for now, let’s all continue to chug down our giant Slurpees in our oversized, MJ-scented hoodies. Quick, before the chicks in the make-up and yoga pants come through.

H/T Design Taxi + PicThx Brand New