So, you know those Dr Pepper Ten commercials where (ladies, go ‘head and ignore this. I’m not talking to you, because Dr Pepper Ten is for men only) the cool dude in the cool car (or whatever it is, I don’t know, I’m just a girl) talks about how manly each of the 10 calories in Dr Pepper Ten is?
Those were great, right? Doesn’t matter–get ready for five more.
Starting next month, 7-Up, RC Cola, A&W Root Beer, Sunkist, and Canada Dry will all be getting their very own “Ten” versions, courtesy of parent company, Dr Pepper Snapple Group, Inc. The original, Dr Pepper Ten, was apparently successful in its marketing to men too manly to bother with the taste (or girly stigma) of diet soda. However, as it turns out, men aren’t the only ones who like things that taste good. So Dr Pepper is gearing these new drinks towards men and women, meaning those of us without a Y chromosome will be carrying our low-calorie, but not-diet drinks with us from the kitchen to the poll booths… later on.
According to HuffPo (and the beverage aisles at most grocery stores), Dr Pepper is just one soda company trying to make a comeback. Both Coca-Cola Co. and PepsiCo Inc. have been working on a “healthier” soda, trying to reverse the decline in soda consumption that’s been going on (unbeknownst to me, at least) since ’98. One method? Sodas like Dr Pepper Ten – aka the “mid-calorie” soda.
The newbies are slated to hit shelves in January, with an overhaul of those super-manly commercials coming in March under the campaign “Get Both.” What can you look forward to in these new commercials? Pickup trucks… painted hot pink. Cooking shows… with football players. Cats… that bark.
With drinks like these, who needs diet fads? Watch commercials and laugh the calories right off!
via HuffPo/ photo courtesy of FastCompany