A few days ago it was revealed that Taco Bell would be shifting its slogan focus from “Think[ing] Outside the Bun” to an earnest attempt to “Live Más.” The shift in branding, a hopeful attempt to promote their food as something more than fuel, but an encompassing lifestyle, is one that we’re interested to see pan out.
The first remnants of that message is now available to us, in the form of the chain’s first Live Más commercial entitled Pockets.
The 30-second TV spot includes some dude who had a “really crazy night” as told through the remnants of his pockets, which includes tickets to some band called Slab Hauler, a box of matches apparently from a psychic reading, a broken pair of sunglasses, some possible makeout sesh in a photo booth with a chick, Chinese pair of dice and of course, a packet of hot sauce from a Taco Bell that reads “That was fun.”
Could this be the start of a new, edgier, Taco Bell brand focus? You be the judge: