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Fast Food Plant-Based Sustainability

Taco Bell Tests New ‘Cravetarian’ Plant-Based Protein Option

While Taco Bell has some upcoming plans with Beyond Meat, that hasn’t stopped them from trying to make their own plant-based proteins.

Through April 29th, the chain is testing a “Cravetarian” ground beef substitute that’s made from a blend of pea and chickpea protein. It’s served up just like a classic Taco Supreme, with sour cream, lettuce, tomatoes, and cheese.

According to a release from Taco Bell, this taco contains 10 less calories than a standard Taco Supreme (180 vs 190), but no other nutritional or sustainability benefits are noted. Since this is just a test, were this to go nationwide, we would be likely to get more specific info.

Taco Bell has dabbled in proprietary plant-based substitutes in the past, including an “Oatrageous Taco” in parts of Europe. However, this represents part of a broader initiative where the chain is going all in on having more sustainable options.

Foodbeast was able to try the Cravetarian Taco ahead of its test launch, and found it difficult to differentiate from a standard Supreme Taco. Flavor and texture wise, things are there, and the spices do a decent job of masking any potential taste that the pea or chickpea might provide. Overall, it’s a solid option for vegetarians and non-vegetarians that’s meant as more of an environmental statement than a health food.

Taco Bell’s Cravetarian Taco will be available through April 29th at a single location (14042 Red Hill Avenue, Tustin, California) in Orange County. The individual taco costs $2.19, but you can also swap it into other items for no extra cost.

By Constantine Spyrou

Constantine's life revolves around eating, studying, and talking about food. He's obsessed with eggs, gyros, and the future of food.