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Fast Food

Swedish McDonald’s Let Customers Trade Empty Cans for Burgers

McDonalds-Recycle-Cans

A McDonald’s in Stockholm, Sweden is giving customers the chance to trade their recyclables for burgers. Yep, it’s exactly what it sounds like. A local billboard advertised that the fast-food corporation (at least in Stockholm) was accepting “cards, cash and cans.” Great alliteration there, Mickey D’s.

Attached to the board was a roll of black plastic bags. The breakdown of the trash bag deal invited customers to tear out a garbage bag. For collecting a total of 10 empty cans, customers received either a hamburger or cheeseburger. For collecting 40 cans, they could get a Big Mac.

The campaign was designed for Swedish music festivals so that attendees have  something productive to do with their leftover cans. I wonder how many cans got you some Chicken McNuggets.

H/T The Inspiration

By Peter Pham

Pete's favorite foods include pizza, tacos and pretty much any kind of breakfast. He'll usually snap a photo or two while his food cools down.

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