Successful Troll Successfully Opens ‘Dumb Starbucks’ in Los Angeles [STARBUCKS RESPONDS]


[UPDATED 2/10/14 10:43 p.m. PST] According to Business Insider, Starbucks has finally responded:

“We appreciate the humor but they can’t user our name,” Starbucks spokesman Kim Olson told CNNMoney. “It’s a protected trademark. It’s our trademark.”

Starbucks told Candice Choi at The Associated Press that it’s planning on getting in touch with the shop’s owners.

A new coffee shop called “Dumb Starbucks” opened in Los Angeles this weekend and has become the talk of the town in social media today.

The shop is staffed by two baristas who have been serving free coffee all weekend. As you can see, the line forms out the door.

The shop pretty much uses the exact same logo and design of Starbucks, only with the word “Dumb” in front of it. According to the Wall Street Journal:

“We are aware of it and looking into it,” a Starbucks spokesman said. He added that Dumb Starbucks is  “obviously” unaffiliated with the Seattle based chain.

Here is a look at their menu:


Is this all legal you ask? According to their FAQ, this is what the owners had to say:


There are also Yelp reviews now too:

dumb-starbucks-yelp If we have any lawyers that read our site, your comments below would be appreciated. For everyone else that is in Los Angeles, here is where the store is located:

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4 replies on “Successful Troll Successfully Opens ‘Dumb Starbucks’ in Los Angeles [STARBUCKS RESPONDS]”

They may make some money off the exposure and off the Starbucks name, but I have a feeling Starbucks is going to send waves of lawyers after them fighting the flimsy argument that their coffee is “art” and unless they just got bored using their law degrees then they will probably end up in the red.

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