It appears to be the year of the healthy fast food brand, with restaurants from Burger King to Del Taco attempting to health-ify their food with options like plant based protein. The newest challenger to appear in the ring is Subway, who just announced their partnership with Halo Top and their plans to introduce a milkshake using Halo Top’s trademark low calorie, high protein ice cream.
Starting July 22nd, the milkshakes will be available in nearly 1,000 stores in six different test markets: Colorado Springs, Colorado; Hartford, Connecticut; Longview and Tyler, Texas; Salt Lake City, Utah; Toledo, Ohio; and West Palm Beach, Florida.
There’s three flavor options: Vanilla Bean, Chocolate, and Strawberry.
Halo Top made a splash in the ice cream market a few years back by offering pints of ice cream that could be shamelessly killed in one sitting, as each pint ranges from 280-360 calories and carries 20g of protein. Finally, there was a way to kill a pint in bed after a bad day and not just feel worse afterwards. Finally.
The new milkshake hopes to offer the same highs of a sweet treat without the lows of that shameful, bloated walk to the trash can with an empty pint. Each one carries 350 calories or less, 20g of protein, and 30% of your daily calcium intake.
As a Halo Top fanatic, this is the first thing that gave me an impulse to step in a Subway in years. If you’re in the test markets, make sure to go try one out, guilt-free, since I can’t.