Stella Artois recently announced the launch of Midnight Lager, its first limited-edition seasonal beer. The new holiday brew is a rich black lager with notes of Belgian dark chocolate and freshly brewed espresso.
To celebrate the launch, the brand will bring its new beer to historic Sleepy Hollow, NY on Halloween. As a nod to the local lore of the Headless Horseman, Stella released a map of seven locations along a spooky route to offer visitors a first taste before you can get it nationwide.
Fans can stop by J. P. Doyle’s and The Hudson Anchor for free pours of Midnight Lager from 6 p.m. to 9 p.m. Other nearby bars, including Set Back Inn, The Tavern at Croton Landing and The Grandstand, will also have the beer available for purchase during those same hours, while supplies last.
“Stella Artois was originally brewed as a holiday gift for the town of Leuven in Belgium, so we know a thing or two about the holiday season and wanted to give a new gift to our consumers,” said Lara Krug, VP, Stella Artois. “The rich taste of Stella Artois Midnight Lager along with the deep, warm notes perfectly complements the cold crisp weather and will be the brew worth toasting with this holiday season. We’re excited to kick off our holiday spirit a little early this year on Halloween in Sleepy Hollow!”
The 5.4% ABV lager will be packaged in a black and gold bottle – inspired by the midnight sky itself. Stella Artois Midnight Lager will be available nationwide next Monday (Nov. 4).