Spanish Sandwich Chain Chases Big American Dreams

Quoted as the “Spanish Starbucks for sandwiches,” 100 Montaditos is taking Spain by storm even during the worse financial crises in almost 6 decades. Now up to 200 stores in Spain, the chain has doubled its size since 2007. Currently, there are only 2 stores in the U.S. which are both located in Miami. However, 100 Montaditos has big American dreams aiming to open 4,000 U.S. stores in the next 5 years. That would be a faster expansion than Starbucks, which took 30 years to open 4,000 U.S. stores.

So how are they going to accomplish this ambitious task?

First, through a combination of corporate-owned stores and franchise restaurants.

Secondly, selling to the masses with great deals and prices. A 5-inch sandwich will run about $1 – $2.50 and that’s a bargain for the quality of ingredients that 100 Montaditos gives such as serrano ham, Iberic cheese, and … duck mousse? They also have great beer specials on tap, on Fridays patrons can get 2 buckets of beer or 10 bottles for the price of 1!

Also for those of you who need to brush up on your Spanish, Montaditos means sandwiches. And yes, they have at least 100 sandwiches on the menu.


By Lucia Phan

Lucia Phan has a Bachelors Degree from the University of California, Berkeley in Food & City Culture and Environmental Economics. She is the founder of Banana Slug Edibles, where she bakes specialty cakes and cupcakes for patients in Orange County & Los Angeles. In her free time she likes to collect recipes and will forever be searching for the best chocolate chip cookie recipe known to man.

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