Snoop Dogg’s no stranger to the food game, kicking it with Martha Stewart in the kitchen and cooking up a storm for an unlikely duo that brilliantly works. With that, it’s only natural for him to be headlining a noodle festival this summer.
The Doggfather himself won’t be performing in the role you’re used to, however, as he will be appearing in the form of his DJ alter-ego, Snoopadelic.
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Right off the Bolsa Chica bike trail, the festival will host several musical acts such as Sega Genocide, Coast Club, and Yachty by Nature, with more announcements to come.
Along with cooking demos, there will be a lineup of pro eaters competing in the first Foodbeast Challenger League Noodle Invitational.
While the announcement of the food vendor lineup will slowly roll out, as of now there has been confirmation of LSXO in Huntington Beach, Michin Dak in LA, and Ten Asian Bistro in Newport Beach.
Anytime the music world and the food world can get together in harmony, it’s a pretty special thing. Add Snoop Dogg to the mix, and you’ve got a West Coast party for the ages.
Tickets are on sale now at nood-beach.com, $40 for general admission and $80 VIP that will include front of the line access, free beer pours, a free noodle dish and a dedicated lounge near the music stage.