Skittles is rolling out a new and uncommon campaign with the launch of their “Dazzle the Rainbow” line! A challenge that asks fans to bury a man named David Phoenix in a vat of Skittles! The challenge kicked off at 12 noon UK time and already Mr. Phoenix is in big trouble! The Facebook page is already up to 1,375,276 and counting!
David Phoenix kind of reminds me of Dos Equis’ Most Interesting Man on Earth, don’t you think? Never-the-less, head to Facebook and tune into the live stream, which in turn will cause David more anguish via 3.7 million Skittles! It is a 24 hour contest so if you want to see this Foodbeast drown in Skittles make sure and check it out!