New Campaign Lets Aspiring Chefs and Artists Work with Celebrity Mentors and Over $3000 in Tech Toys


Got a million-dollar food, photo, film, or music-related idea, a love of British celebrities, and (here’s the kicker) an address in the UK? Well aren’t you just a lucky duck.

Samsung is hosting a new, Kickstarter-like talent show and competition searching the United Kingdom for passionate innovators in food, film, music, or photography. Dubbed “Launching People,” the contest lets participants compete for a chance to work one-on-one with four celebrity mentors: actor-producer Idris Elba, singer-songwriter Paloma Faith, fashion photographer Rankin, and pop-up chef and food writer Gizzi Erskine, for two to three weeks, in a house completely decked out with fancy Samsung tech. Did we mention it’ll also be on TV?

Entries to the food category so far have been mildly impressive, from the life-size, celebrity-inspired cakes from Insane Cake Creations to the tea delivery subscription service Tea Storks.

“The simple ideas can be the best,” food mentor Erskine told Samsung, “But a simple idea with a bit of glitter on it is far more exciting.”

To enter, would-be Launchees just need to upload a two-minute video pitch to the campaign’s Facebook page. Winners will be chosen by a panel of judges, though a “People’s Choice” prize of £500 ($832) for personal tuition and up to the value of £2000 ($3328) in Samsung technology is also available. Entries must be submitted by March 6.

By Dominique Zamora

Dominique would be a foodie if she had money to pay for food. For now, she gets by just looking at food photography, which results in at least one more starving journalism student every time Instagram breaks down.

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