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Packaged Food Technology

Introducing The First Ever REESE’S PUFFS Musical Cereal Box

Giving a whole new meaning to “playing” with your food, REESE’S PUFFS is turning its cereal boxes into special edition, first-ever series of music boxes. Dubbed the RP-FX and RP-PRO, these boxes can actually create real music, and REESE’S is encouraging fans to share their beats and creations to an accompanying app.

Here’s the details on each REESE’S PUFFS music box:

RP-FX
– Comes in three limited-edition boxes: Crunchy Drum Machine, Creamy Lead Synth, and Chocolatey Bass Syth.
– The music comes to life when fans add the REESE’S PUFFS on the back of the box and use an accompanying app on PuffsFX.com to create their beats.
– RP-FX boxes use a first-of-its-kind augmented reality technology to detect where the PUFFS have been placed and make unique music tracks based off their placement.
– Fans can get all three boxes to create different layers to the tracks.
– RP-FX boxes are available now at grocery stores nationwide.

RP-PRO
– The RP-PRO is an ultra-exclusive synthesizer, designed to look like a box of REESE’S PUFFS cereal but with all the music samples, audio effects, functions and power you’d expect from the most serious piece of music equipment. 
– It features custom REESE’S cup dials, custom-molded REESE’S PUFFS buttons along the bottom, chocolatey drum pads, a built-in sampler and a dome visualizer with menu. Plus a secret inside compartment to fit a small bag of REESE’S PUFFS cereal.
– REESE’S PUFFS will be sending the RP-PRO to some of the top music artists and hit-makers around the country, as well as giving away a few to a couple lucky fans.

By Reach Guinto

Reach loves the Lakers, fried chicken, and a well-executed DDT. He came out the womb with a fried egg on top of his head.