Fast Food

Real Kids Think McDonald’s New Mascot Is Cree-py [VIDEO]

We knew it.

From his bug eyes to his uncanny valley grin, McDonald’s new mascot “Happy” has been panned ever since his U.S. debut last week (for some reason we decided to steal him from France). But as much as we grown-ups can gripe, the real test is how kids react to him, whether they fall in love with his unbridled enthusiasm, or finally have a reason to eat at Burger King instead.

Grub Street invited a focus group of kids in to get some insight, and their darnedest reactions are pretty much what you’d expect. They cover their eyes, fear it’s going to eat them, and ask “what the heck is that?” Weirdly enough, some kids still give Happy their thumbs up by the end of the survey, but that might just be so he doesn’t kill them in their sleep.



PicThx Pleated Jeans

By Dominique Zamora

Dominique would be a foodie if she had money to pay for food. For now, she gets by just looking at food photography, which results in at least one more starving journalism student every time Instagram breaks down.

1 reply on “Real Kids Think McDonald’s New Mascot Is Cree-py [VIDEO]”

See, they should have let kids design the thing. And if it WAS a kid that designed it, I’d be whisking him or her away to therapy, LOL

I liked the kid who said, “You know, people are going to make a joke out of it and it’s going to ruin their business.”

Haha, that was adorable.

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