We knew it.
From his bug eyes to his uncanny valley grin, McDonald’s new mascot “Happy” has been panned ever since his U.S. debut last week (for some reason we decided to steal him from France). But as much as we grown-ups can gripe, the real test is how kids react to him, whether they fall in love with his unbridled enthusiasm, or finally have a reason to eat at Burger King instead.
Grub Street invited a focus group of kids in to get some insight, and their darnedest reactions are pretty much what you’d expect. They cover their eyes, fear it’s going to eat them, and ask “what the heck is that?” Weirdly enough, some kids still give Happy their thumbs up by the end of the survey, but that might just be so he doesn’t kill them in their sleep.
PicThx Pleated Jeans