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Film/Television Grocery Packaged Food

Pokémon Cereal Makes Comeback After 20-Year Hiatus

Photo courtesy of General Mills

While Pokémon is extremely popular around the world, you won’t find too many food products featuring the pocket monsters inside the United States. A lot of products, including cereal, Heinz Ketchup, and Eggo waffles were introduced back in 2000, but have all been discontinued since. Outside of a couple of food releases in 2009, Pokémon hasn’t seen much of a resurgence in your local grocer’s aisle.

For Pokémon’s 25th anniversary, however, General Mills has teamed up with the titular fictional universe to create a special new Pokémon cereal.

The new “Berry Bolt” breakfast box features red and blue berry-flavored corn puffs, alongside yellow marshmallows that feature the franchise’s figurehead, Pikachu.

Pokémon is celebrating its 25th year of getting folks to obsess over catching fictional monsters in 2021, so this may be just the first food product we see featuring Pikachu and other characters as the year progresses.

For now, however, you can find the brand new Pokémon cereal at grocery retailers nationwide.

By Constantine Spyrou

Constantine's life revolves around eating, studying, and talking about food. He's obsessed with eggs, gyros, and the future of food.