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You Can Now Order Pizza with Your Eyes, Thanks Technology

Pizza-Hut-Eye-Tracking

Technology is bananas. We live in a time where paying your bills is a finger swipe away and smell-o-vision is reality. Although, they’re still titillating us with that hover board. Well it looks like society has taken another technological leap forward, because we can now order pizzas with our eyes.

Pizza Hut UK is testing eye-tracking technology at select locations. Utilizing high-speed cameras and graphic processors, the technology gauges the spot where the eyes fall through the measurement of infrared light. This allows customers to choose pizza toppings simply by looking at the options available.

Combining a tablet with an eye tracker, 20 pizza toppings are displayed on screen. As you scan through them, the tracker measures the amount of time you spend on each one and presents a subconscious choice for you to approve. So, it’s capable of anticipating customers’ choices before they even utter a single word.

As the narrator in the video below dryly describes it, “It’s like magic without the weirdness.”

h/t The Conversation

By Peter Pham

Pete's favorite foods include pizza, tacos and pretty much any kind of breakfast. He'll usually snap a photo or two while his food cools down.

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