According to Engadget, The “Blockbuster Box” concept comes from Pizza Hut Korea (Of course not the US), as the Ogilvy & Mather Group HK helped create the projector box. It comes with a lens that attaches to the box and projects video from your smart phone, which would sit inside the box, all by its lonesome.
Unfortunately, it doesn’t look like they built anything to cover your smart phone, so expect a greasy iPhone screen. Plus, It’d probably be easier to invest in a Chromecast, or Roku, but at least it looks cool.
Check out the vid below to see how it works: