Packaged Food

Paula Deen Releases A Line of ‘Healthy,’ Ironic Butter


I’ve never fully understood why Paula Deen, the butter fairy, gets so much bad press. Sure, she lied about that whole I-invented-the-doughnut-burger thing, is Anthony Bourdain’s archnemesis and waterfalls sugar like no ones business, but to tell you the truth, I think she’s kind of a badass.

Which is why I’m so dismayed that Eater reported she’s doing this whole I-make-healthy-butter-now-doughnut-burger-what? thing. Given, she did reveal her Type 2 diabetes diagnoses more than a year ago and you gotta give her kudos for trying. Then again, Paula Deen’s sudden attempt to rebrand her image as “healthy” via butter, the primary product that lead to her infamous image of indulgence, seems a bit forced.

For us doubting the legitimacy of Paula Deen’s latest venture, rest assured, her PR team touts that these “finishing” butters “let cooks bring a wonderful fresh butter taste to various dishes while just adding butter to the end of the cooking process.” The Paula Deen butter line will be available at Walmart and comes in five different flavors: Lemon DillEuropean StyleSouthern GrillingGarden Herb and Sweet Citrus Zest.

Seems legit.

H/T Eater + PicThx Paula Deen Foods

By Charisma Madarang

Charisma has an undying love for gritty literature and drinks coffee like water. She also hails from Toronto, Canada and is a die-hard Maple Leafs fan, sigh.

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