Parks and Recreation References Used to Sell Food at Trader Joe’s

Blame the foodies out there for the incredible amount of airplay the characters of NBC’s Parks and Recreation are receiving for their particular in-show food references that have become inescapable memes across the Internet. Maybe it’s our natural tendency to gravitate to anyone who enjoys a hearty meal, or a young Indian comedian who takes huge bites of extremely hot pepper to prove a point in front of his peers.

We’ve seen Ron Swanson get his fair share of foodie love from the show (Ron Swanson Meat Mosaic – All Things Food With Ron Swanson – Ben & Jerry’s Ron Swanson Flavor) along with co-star Aziz Ansari who playes the role of Tom Haverford (Tom Haverford Food Slang – Tom Haverford Eats a Pepper) discuss food quite a bit.

It seems the team at one particular Trader Joe’s market has taken the meme to new heights, using it in their marketing and offering up some humorous suggestions on the price tags starring Ron Swanson and Tom Haverford. While these pictures, which surfaced thanks to Reddit users jmlache and panteradactyl, aren’t indicative of an official co-branding or nation-wide initiative on the part of Trader Joe’s, it is a fun look into one store’s particular sense of humor and pop culture references.



By Elie Ayrouth

Elie is a product of Orange County, CA. In early 2012, his dentist diagnosed him with 8 different cavities, three of which on the same tooth, as a result of his 23-year Sour Patch Kid addiction.

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