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OREO Launches First Official Pride Pack

Pride month is almost here and OREO is celebrating early with the debut of its first official retail Pride pack. Back together for a third year partnership, OREO and PFLAG National — the largest organization for LGBTQ+ people, their parents and families, and allies — joined forces to create a colorful limited edition pack of OREO cookies, with purpose.

The OREO Pride limited edition cookie pack reinforces the importance of active allyship by transforming the cookie pack exterior into a decorated canvas full of authentic words of love for the LGBTQ+ community sourced from real, lifelong allies.

“We’re proud to celebrate the LGBTQ+ community and encourage active allyship today and every day, and excited to introduce the OREO brand’s first official Pride pack, made in collaboration with our friends at PFLAG National,” said Olympia Portale, Marketing Director at OREO. “Words of love are needed now more than ever. This pack is our love letter to the LGBTQ+ community and we hope that allies everywhere take advantage of the open space to write their own messages of support and share with family and friends.”

The pack was intentionally designed to be written on and meant to be gifted to your loved ones. The most unique feature yet, the classic OREO cookies each boldly feature a “PROUD” embossment on the chocolate basecake. 

Starting May 11th, the limited edition cookies will be available for pre-sale online at OREO.com/Pride and the cookies will also be available at retailers nationwide starting May 18th, while supplies last.