You won’t have to walk through a bed of hot coals, go on a spiritual journey or reach enlightenment to join this exclusive club, but you may need to prove your undying loyalty.
The Order of Cholula is not your average cult. It’s a fan base of some of the world’s most elite hot sauce lovers, and they want you to be a part of it.
Cholula recruits ace pitcher of the New York Mets, Noah Syndergaard and professional MMA fighter, Scott “Hot Sauce” Holtzman as founding members of their respective flavor “chapters” to encourage fellow fans to share their stories and gain access to exclusive merchandise, deals, and access to the exclusive limited edition Sweet Habanero flavor.
This fan-inspired Sweet Habanero flavor has been limited to 1,000 bottles, and has not yet been put into retail production. With hints of pineapple, garlic, and various spices, the kick is best paired with fish, chicken, and soup dishes.
If you’re a relentless flavor seeker hunting for their next kick, appeal for inclusion in this star-studded order.