Nihilist Toothpaste is Like Brushing Your Teeth With Reality


You’re definitely not interested in this. You’re too busy burying your head in a Dostoyevsky novel, lamenting the materialism of the world, caring about nothing, existing in an endless, unchanging vacuum. But if, by some small chance, you are, then let me direct your attention to Nihilist Toothpaste, for the nihilist in you.

No flavor, no color, and minimalist packaging make this small tube unassuming and unexciting, perfect for someone who doesn’t believe in flavor, or anything really. And while the commercial is pretty heavy handed with its nothingness pitch, it almost seems like they actually want you to buy something. How very capitalist of them. But do what you want. Go back to negating all the meaningful aspects of life, like minty fresh breath, and see if I care.

Nihilist Toothpaste, $5 @Archie McPhee

H/T + PicThx Nerdalicious

By Nora Landis-Shack

Nora Landis-Shack was born to be a foodie. With a classically trained French chef for a father, she’s been exploring new tastes since she was big enough to help chop vegetables for dinner. Pig’s feet, frog’s legs, and tripe are delicious child’s play. Which isn’t to say she doesn’t love a great steak. Because she does. With frites, please.

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