New York Knicks and 1800 Tequila Strike Up Relationship

While the New York Knicks weren’t able to lock-in LeBron James this past offseason, they did succeed in locking in an arguably more interesting sponsorship in the form of 1800® Tequila brand. The multi-year partnership with the team will involve multi-platform marketing, featuring courtside LED branding, GardenVision center-hung scoreboard at Madison Square Garden and various fan participation in-arena promotional activities involving 1800 Tequila.

By Elie Ayrouth

Elie is a product of Orange County, CA. In early 2012, his dentist diagnosed him with 8 different cavities, three of which on the same tooth, as a result of his 23-year Sour Patch Kid addiction.

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