What could possibly be dirty about home style, perfectly golden brown, buttermilk fried chicken? Well, in the case of Welsh fried chicken company, Dirty Bird, its logo is in the spotlight for being ironically inappropriate. Though the chicken slinging company wasn’t intentionally trying to come across as crass, the new branding for the company has some customers crying fowl.
“The food was finger-licking good but when I saw the logo I was a bit shocked.”
“I was a little shocked but I would still come back for seconds.”
If you look closely, past the cock (I mean the rooster, ya nasties), you can see what the designer was trying to achieve with each half representing a lowercase “D” and “B” for Dirty Bird and by adding a single eye (insert inappropriate dick joke here), neck feathers (uh, dem is pubes), a beak, and comb (I’m just gonna leave this Jizz In My Pants link right here), designer Mark James thought he was being creative by turning a linked set of boring initials into a rooster. Which he did, kinda.
Although Dirty Bird owner, Neil Young, says he didn’t mean for the logo to be seen as vulgur, with promo materials adorned with phrases such as “Touch My Breast“, “Lick My Thigh“, and “Eat Cock!” we have to assume he knew how the shock value of the rebranding would boost his chicken business.
H/T + Picthx Gawker