We seem to be very trusting of what we see on our food labels, after all, our food here in the US is regulated by numerous departments such as FDA, USDA and the FSIS.
There are still clever ways that marketers dupe us with fancy words, and one of those key words that gets abused on food products is “natural,” according to VOX.
What in the blue hell does natural mean? Well, for meat and poultry, it means that you can’t start adding things to the meat after it’s been killed.
In the packaged food world, though, there isn’t even a real definition for what’s considered to be natural, and the USDA sure as hell doesn’t regulate the use of that word. So companies use the word, freely, knowing that you probably think it means something, like, “organic,’ or “healthy.”
It doesn’t mean anything, other than we’re 100 percent natural suckers for falling for it.