J Balvin is once again lighting things up via his partnership with Miller Lite. The Colombian hitmaker gave the beer brand’s packaging a neon makeover.
Fans can now buy the new limited-edition Miller Lite aluminum pints available nationwide featuring Balvin’s signature lightning bolt, bright electric hues, and whimsical sketches. They can also win a chance to hang with the artist himself.
The pint packaging collaboration is part of Miller Lite and J Balvin’s partnership, which was announced last year with the rallying cry of “Es Jose Time,” a play on the beer’s long-standing “Miller Time” concept inspiring drinkers to drop the BS and enjoy a beer as their true selves with their real friends. The partnership kicked off with an exclusive run of J Balvin inspired cans, which were so well received, they chose to make the design available nationwide with these limited-edition pints.
“The goal of the collaboration is to celebrate authenticity and inspire others to celebrate themselves,” said Sofia Colucci, Vice President, Miller Family of Brands.
As part of the limited-edition launch, Miller Lite and J Balvin are giving fans a chance to enjoy Miller Time through a virtual meet-and-greet with the star, plus a year’s worth of Miller Lite. Now through April 15, fans can scan the QR code on packaging to enter for a chance to win this Es Jose Time package.
The limited-edition pints will be sold nationally in 15- and 9-packs now through May.