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McDonalds Switzerland Signature Line Includes $12 Burger

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Yet again we’re left in the dust while McDonalds debuts some epic menu items everywhere else but here in the U.S. The latest menu we have to be jealous over is the premium Signature Line which is being served all the way in Switzerland.

The Signature Line’s burger is called “The Prime” and runs 10.90 Swiss francs, which translates to a little over $12 USD. The burger, developed with celebrity Swiss chef Rene Schudel, features a 6.3oz  Swiss beef patty, rustic mountain cheese (whatever that means), coleslaw, arugula, and of course a special sauce.

Other items available as part of the Signature Line include “The Chips” which are described as thick potato chips, medallion-cut fries, potato salad, coleslaw, Caesar salad, and couscous salad.

Though no plans have been announced to bring the Signature Line to the U.S., we’re hoping that one day McDonalds will deem us worthy for more premium items like the Bacon Clubhouse.

H/T + PicThx Brand Eating 

By Ashley Khawsy

Ashley believes in breakfast for dinner, sushi burritos, and the fact that there's always room for dessert. She moonlights as a pastry chef baking up sweet treats for her business, Smashbakes.

4 replies on “McDonalds Switzerland Signature Line Includes $12 Burger”

The Signature Line’s burger is called “The Prime” and runs 10.90 Swiss francs, which translates to a little over $12 USD. The burger, developed with celebrity Swiss chef Rene Schudel, features a 6.3oz Swiss beef patty, rustic mountain cheese (whatever that means), coleslaw, arugula, and of course a special sauce.

But there’s bacon on it too!

I like the look of those chips! I think the mountain cheese thing might be something like shredded raclette or swiss. Much nicer than the plastic american cheese we get here in the US. I would love to see more about the different McDonalds menus from around the world, over on RocketNews they frequently discuss the interesting Japanese, Chinese, Korean and other asian McDonalds options. Have you seen this season’s Sakura Burger? A ginger sauced pork patty!

Having lived in Switzerland for a number of years, I’m surprised at how much attention this is getting. It is definitely not the first time a burger at McDonalds cost 10.90CHF. Think about it a regular big mac costs about $7.50 there, and a medium big mac meal runs you $15. The cost of living there is ridiculous, and the prices reflect that. Just some more food for thought on the subject, meat can easily run you over $100/kg at a supermarket in Switzerland.

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