The battle for fast food breakfast supremacy has been fierce. Whether it’s Taco Bell stepping up its breakfast burrito game, Chick-Fil-A presenting some fancy new coffee, or Jack in the Box releasing their Croissant Donuts, everyone’s trying to one-up each other.
Now it’s McDonald’s turn. Again. In early 2015, we’ll be able to buy bag-fulls of McDonald’s branded coffee as they’ve teamed up with Kraft to put it in store shelves.
CNN reported that the McCafe branded coffee flavors such as premium roast, French vanilla and hazelnut will be available and will be compatible with Keurig home brewers.
McDonald’s senior vice president Greg Watson said there was a huge demand for “at-home” options and that it was the obvious next step in their coffee evolution.
In the recent breakfast dog fight, McDonald’s has tested a chorizo breakfast burritos, given out free coffee, and have even considered extending their breakfast hours. Now they’ll try to make themselves at home, in our homes.
Kraft is the lowkey player in this, but they also teamed with Starbucks when the coffee juggernaut began selling its own at-home coffee selections.
So, if you’re not into waiting in ridiculous drive-thru lines for your morning coffee, there’ll soon be another option.