McDonald’s New ‘Signs’ Ad Was Supposed to Be Heartfelt, but It’s Backfiring


McDonald’s released an ad over the weekend that was met with mixed reactions. The video, titled Signs, featured pretty much what you’d expect: a bunch of signs. What the signs said, however, became the topic of debate over the last few days.

Airing during the Golden Globes and the NFL playoffs, the commercial was immediately met with mixed reviews throughout Twitter.

Set to a children’s cover of Carry On by Fun., the video showcased many McDonald’s displays. Each photo, taken around the United States, featured an inspirational message. While some signs simply thanked veterans for serving in the military, others made note of tragedies like 9/11 and the Boston Marathon bombing.

While some were moved by the ad, others seemed to think it was an incredible tacky move.

A few, on the other hand, were a bit more apathetic about the ad altogether.

As of now, the bar on the video’s YouTube page sits at a 50:50 Like/Hate ratio.

Even more, the video became subject to parody almost immediately.

How does the video make you feel?

By Peter Pham

Pete's favorite foods include pizza, tacos and pretty much any kind of breakfast. He'll usually snap a photo or two while his food cools down.

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