Last year, McDonald’s announced that they planned on implementing some major changes in their McCafe coffee concept at the beginning of 2017. Among the changes was a proposal to move towards more sustainable coffee beans, as well as reduce prices for beverages to beat the competition.
In further updates on this strategic rollout, McDonald’s has revealed exactly how much money they’re projected to save customers if they purchase their coffee.
For example, the fast food chain’s $1 any size coffee will save customers anywhere from $84-$93 over four months. McDonald’s is also lowering the price of their small specialty hot drinks to $2, which will save customers about $109-$140 over a period of four months.
Savings are calculated for someone buying coffee five days a week from January through April. The pricing is compared to that of competitors’ regular coffee and popular small specialty hot beverages (lattes, mochas, and hot chocolates).
If we can avoid long coffee shop lines and save ourselves some cash for unessential kitchen gadgets, we’re down for it.