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Magnum Ice Cream Looking To Make A Grand Entrance Into U.S. Market

Known internationally for their “indulgent taste”, Magum ice cream brand is bringing their signature flavor to the U.S. this April. The same brand who yesterday sent us an Edible Press Release, Magnum’s initiative to bring their product to America in a big way doesn’t stop with sending funky perishable press kits to bloggers.

This morning, the brand announced a partnership with Chanel brand’s creative director, Karl Lagerfeld, and actress Rachel Bilson to create a short film-series that will debut during the Tribeca Film Festival. More information on this partnership and videos to accompany are available on the newly updated Magnum Ice Cream US website.

Beginning this April, consumers will be able to acquire Magnum’s ice cream varieties at retailers across the nation, including Walmart, Target, Safeway, Kroger, 7-11 and Wawa. The “premium on-the-go delights” will be available in 3-count multipacks for the suggested retail price of $3.99 and individually for $2.59.

The brand will be bringing over six flavors of their bars that utilize vanilla bean or chocolate ice cream paired with their Belgian chocolate. Here’s a quick recap of the six available flavors:

  • Magnum® Classic | Silky vanilla bean ice cream dipped in a thick layer of Belgian milk chocolate
  • Magnum® Almond | Silky vanilla bean ice cream covered in a thick layer of Belgian milk chocolate with crunchy almonds
  • Magnum® Double Caramel | Silky vanilla bean ice cream enrobed in a luscious chocolatey coating, rich caramel sauce and thick Belgian milk chocolate
  • Magnum® Double Chocolate | Creamy chocolate ice cream enrobed in a luscious chocolatey coating, rich chocolatey sauce and thick Belgian milk chocolate
  • Magnum® White | Silky vanilla bean ice cream dipped in a thick layer of Belgian white chocolate
  • Magnum® Dark | Silky vanilla bean ice cream dipped in 60% cacao Belgian dark chocolate

For those who’ve tasted a Magnum product before, any thoughts? Are you excited for the looming U.S. availability?

By Elie Ayrouth

Elie is a product of Orange County, CA. In early 2012, his dentist diagnosed him with 8 different cavities, three of which on the same tooth, as a result of his 23-year Sour Patch Kid addiction.

5 replies on “Magnum Ice Cream Looking To Make A Grand Entrance Into U.S. Market”

THANK GOD!!!!!!!! I went to Europe last summer and fell in love with Magnums(: i had one every chance i got!! I can’t wait to have them here, then these rednecks and see how much better they are than hershey’s!!

i ALSO WAS LIVING IN SPAIN WHEN I FOUND THESE AND ITS BEEN 10 YEARS SINCE I HAVE HAD ONE WE JUST PICKED THEM UP AT ALBERTSON AND I AM SO EXCITED TO SHARE THEM WITH THE ONES I LOVE!!! THIS IS HEAVEN!!!!!

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