It all started with this ridiculous Facebook post we put up, a picture from Foodbeast reader @tymbussanich. The photo in question from November 4 decided to reverberate through the halls of our Facebook audience, quickly reaching over 4 million people, 160,000 Likes, Comments and Shares:
It was nuts, so a few days later we tested a slightly different variant, just wanted to see if it was cheesy buns that were getting our audience foaming at the mouth. Same creator, @tymbussanich, put together an entire bun made of cheese and tater tots. That picture went on to reach 2.7 million people initiating over 180,000 Likes, Comments and Shares:
Following the explosive growth of that second post, relative to the standard reach of our other images running through the Facebook page, we decided to give it some time before the next test.
Nearly a month later on December 7, we put one more picture up to make sure Facebook’s algorithm wasn’t just generously giving eyeballs to those couple of posts. We ran a picture from another Foodbeast reader, @alexmensi, arguably the most beautiful one yet:
The above picture was the definitive proof we needed that people were more drawn to mac and cheese buns than any other food concoction we’d covered in the past two months. @Alexmensi’s glorious picture was immediately served to over 2.2 million eyeballs, garnering over 103,000 Likes, Comments and Shares.
Here are the stats straight from our Facebook Insights:
After sharing the above findings with my team and sifting through the hundreds of inquiries that asked, “Where can we get these buns?” and “How do I make them at home?” we found a location in Torrance, CA, that just started serving them.
That’s when our team of Marc, Peter and Geoff made the trek out to Muncheese Burger in Torrance to meet the Drake-look-alike head chef Corey Davidson. Corey was cool enough to give us the lowdown on how to make the bun for yourself.
Here’s the porny aftermath:
Photos by Peter Pham