The pettiness is real over at General Mills as they lowkey trolled Kellogg’s with their new Lucky Charms cereal.
At first glance, you probably saw Junk Banter’s photo above, read “Lucky Charms Frosted Flakes,” and thought, “Oh, cool. Another food collab.” That couldn’t be further from the case.
General Mills and Kellogg’s are well-known direct competitors, and GM had the audacity to use Kellogg’s Frosted Flakes name in its upcoming cereal.
That would literally be like Frito-Lay releasing Flamin’ Hot Takis, or Burger King releasing a McWhopper.
To add more to the social media banter, rapper Cardi B claimed that she invented the cereal, and wants the recognition because she rapped a line about Lucky Charms and Frosted Flakes on her hit song “Bodak Yellow”.
Aside from the brand wars, replacing the toasted oats with sugary frosted flakes sounds amazing. It also sounds like you’ll go into shock with all the sugar, but the taste might be worth it.
General Mills didn’t give an official launch date, just stating they’d be out in January, but as you can see by the Instagram photo posted on Snack Cellar, the cereal has already been spotted at Walmart.
We have to give General Mills props, in an age where petty acts rule the internet, they’re taking a step in the right direction.