London Café Invites Customers to Pair E-Cigarettes with Coffee


London’s Shoreditch,  home to the hipster, the pinstriped nicotine cravers and the too-cool-for-school East London dwellers, is the new site for London’s first e-cigarette coffee shop.

Vape Lab, launched by French expats Pierre Durand and Jonathan Cadeilhan, opened its doors last month to sell not only e-cigarettes, but also to rent them out by the hour to caffeine fans while they enjoy their coffee.

The shop offers an extensive range of flavored ‘e-liquids’: from custard to Cuban tobacco, absinthe to bubblegum. While its products do not come cheap – reusable base units start at £ 45; 10 ml bottles of flavored solutions at £ 7 – Durand and Cadeilhan argue that a 10 ml bottle is equivalent to seven packets of normal cigarettes, making it value for money.

The founders predict this is the start of what will become a widespread trend. “Here in London, it’s a young market: you see people here with disposable cigarettes and they will switch to electronic cigarettes. In five years’ time, there will be no more tobacco,” told the Guardian. Noted.

By Erica Schecter

A hungry American expat living in London, Erica has an insatiable appetite for all things meat, cheese and Thanksgiving fare.

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