A few months ago, Lay’s announced the finalists for its 2015 “Do Us A Flavor” challenge. The potato chip brand holds an annual competition where fans create their own flavor and the nation votes to see what they enjoy best.
Then, the winning flavor will be sold in stores as the official new Lay’s flavor.
This year’s four finalists were: Southern Biscuits and Gravy, Greektown Gyro, New York Reuben and West Coast Truffle Fries. We got to try them all and there were some pretty heavy hitters in this year’s batch.
Now, Lay’s announced that Southern Biscuits and Gravy has taken home the prize.
Bailey Green, the lucky winner and creator of the flavor, will receive $1 million or 1% of her flavor’s net sales through July 15, 2016. Lay’s says she gets whichever is higher.
The other contestants will also receive a $50,000 consolation prize from Lay’s. Not bad at all.