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Lakers x 1800 Tequila

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For the first time in 17 years, the NBA will be allowing hard liquor advertising court side. What does that mean for 1800 Tequila? They will be involved with the Los Angeles Lakers’  as the team’s first spirits sponsor. The company Proximo Spirits, Inc. has “signed a sponsorship deal with the L.A. Lakers spanning TV, out-of-home, print and Internet advertising and promotions for 1800 Silver Tequila”. (Thx MediaPost)


By Elie Ayrouth

Elie is a product of Orange County, CA. In early 2012, his dentist diagnosed him with 8 different cavities, three of which on the same tooth, as a result of his 23-year Sour Patch Kid addiction.

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