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New Kit Kat ‘Flavor Club’ Lets Members Try Upcoming Flavors Early

Last year, Kit Kat USA announced that it was going to be introducing a variety of new flavors in the near future. Now, it’s giving people who want that exclusive first taste a chance to get it as part of a new “flavor club.”

Photo courtesy of Kit Kat

The club is limited to only 200 people, but entry gets you firsthand looks at some of the new flavors hitting shelves over the next few months. This includes the mocha and chocolate Kit Kat Duos the company previously announced, and are set to arrive in stores this November.

As part of the club, you’ll receive packages in October 2020, early 2021, and late spring of 2021, each featuring a flavor in development and some Kit Kat swag. They’ll arrive on your doorstep, making it easy to obtain during the COVID pandemic.

Kit Kat’s benefit from this marketing tactic is the chance to get free feedback on upcoming concepts. It also generates early hype for to-be-announced flavors, as folks who get the packages are sure to let people know on social media what’s coming.

Because there’s so few spots available in this “flavor club,” Kit Kat is giving away the spots for free as part of a sweepstakes. Entries are now open at this link, and will close at 11:59 PM Eastern on September 29th.

By Constantine Spyrou

Constantine's life revolves around eating, studying, and talking about food. He's obsessed with eggs, gyros, and the future of food.