Not even the 100+ year old Kellogg’s company can get away with false advertising. The FTC recently brought upon a class-action settlement under the umbrella of laws of advertising that ban misleading and inaccurate marketing claims. According to a summary by SlashFood, Kellogg’s is paying up on several different fronts due to several different cereal branding that has been deemed misleading.
In November of 2010 Kellogg’s agreed to a $10.5 million settlement with their Mini-Wheats boxes where class members received $2.75 million and $5.5 million going to charities. As a response to the Rice Krispies Immunity-branded Boxes, the customer can receive anywhere between $5 and $15 for any box that was purchased while they were on the shelf from June 1, 2009 to March 1, 2010. This amount going back to customers totals $2.5 million with another sum of $2.5 million worth of Kellog’s products being distributed to charity.