Kellogg's Testing Shorter Fatter Cereal Box

Kellogg’s is testing new shorter, fatter cereal boxes in the Detroit area over a period of 6 months. The packaging contains the same amount of food, just a hopefully more convenient design for both store-shelf storage and home storage. The new package also uses 8% less materials. (Thx SeriousEats)

By Elie Ayrouth

Elie is a product of Orange County, CA. In early 2012, his dentist diagnosed him with 8 different cavities, three of which on the same tooth, as a result of his 23-year Sour Patch Kid addiction.