Jim Beam, one of the world-leaders in bourbons is launching two new flavors this month, Red Stag Honey Tea and Red Stag Spiced.
Joining the original Red Stag ‘Black Cherry’ flavor, the two new varieties are available this month for a suggested retail price of $17.99 for a 750ml bottle.
Tony Sachs of The Huffington Post notes that the Honey Tea version “is a nice combination of sweet, tangy honey with dry, slightly bitter tea, while Spiced has a nice cinnamon edge to it.”
80-proof flavored bourbon? Count me in! Jim Beam is doing their best to push the bourbon-envelope, open up the experience to new consumers all the while trying not to alienate their core demographic. Will you be trying the new Red Stag flavors?