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This Startup’s Spin On Uncrustables Packs Them With Savory Fillings

Uncrustables have been a lunchbox staple for decades now. The pocket of bread dough, crammed with peanut butter and jelly, has become one of those favorites that you can find at everywhere from schools to county fairs. It’s simple, nostalgic, and crave-able all at once.

Despite the success the Uncrustables has had, you’ve never really seen another version similar to it with other fillings before. That’s all changed in the past year, thanks to a new frozen food startup that’s doing their own savory take on the crustless stuffed sandwich.

Called Jafflz, the product line comes from the mind of Chef Meryl van der Merwe. Her take on the round sandwich-toaster pastry hybrid comes packed with savory fillings like Sloppy Joe, Enchilada, or even Mac & Cheese. They’re based on jaffles, which is a common phrase in Australia or van der Merwe’s native South Africa for toasted sandwiches.

Each sandwich is pretty hefty, and like an Uncrustables, is enough for a meal or large snack. They also come with a heating sleeve inside each package, similar to how Hot Pockets and similar brands have one to ensure the outer bread stays crispy.

The key difference here between Jafflz and Uncrustables is that you’re getting savory aromas and tastes from what’s inside, making it ideal for those who want to relive the nostalgia of Uncrustables, but perhaps want something a little bit less on the sweet side.

Jafflz can currently be found in the freezer aisles of nearly 500 stores nationwide, many of them under the Kroger name (ie. Ralphs, Smith’s, and Fry’s). They’ll be heading to more grocers in the coming year.

By Constantine Spyrou

Constantine's life revolves around eating, studying, and talking about food. He's obsessed with eggs, gyros, and the future of food.