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Hit-Or-Miss

Jack In The Box Trolls McDonald’s On World’s Largest Digital Billboard

“Ice cream machines that work. What a concept.”

“Don’t get McShammed. Get Jack’s new Mint Shake.”

Jack In The Box said the above with its whole chest, throwing 40,000 square feet of shade at McDonald’s for the latter brand’s perpetually broken ice cream machines — all on the world’s largest digital billboard.

McDonald’s faulty ice cream machines have long been a running joke in the fast food world, so much so that website McBroken.com was developed to track which ones are not working.

In an all out assault on Mickey D’s mechanical woes and to promote its limited edition Oreo Cookie Mint Shake, Jack In The Box has taken over McBroken.com for the month of March as well as trolled its ice cream machine-challenged nemesis on the largest digital billboard in the world — which just so happens to be right next to a McDonald’s location in Downtown Los Angeles.

Your move McDonald’s. This frosty feud can only heat up.

By Reach Guinto

Reach loves the Lakers, fried chicken, and a well-executed DDT. He came out the womb with a fried egg on top of his head.