With under a week left before the 2011 Super Bowl, Jack in the Box has revealed their commercial plans for weekend. Jack in the Box will be utilizing Super Bowl TV commercial time to announce an all new All-American Jack Burger that features two meat patties, double-cheese (American and “Swiss-style”) and all the vegetable fixings we’re accustomed to. The sandwich will be part of a combo price of $4.99, with the offer beginning February 3rd.
More importantly, the sandwich, along with the brand’s “All-American Spring Break” sweepstakes will be supported by a 30-second commercial during the Superbowl on February 6th. The spot will feature Jack promoting the burger and the sweepstakes, which includes a winner who will receive a seven-day vacation in Cancun, Mexico complete with airfare, hotel and $5,000 to blow. To be a part of the sweepstakes (runs through March 25th), you’ll have to check the receipt from the purchase of an All-American Jack Combo for an entry code to use on the sweepstakes website.